Inside Denim Wizard Johan Lindeberg's New Nolita Pop-Up - Pop-Up ...
by Izzy Grinspan
The vast, appealingly raw space at 237 Lafayette has sat empty since Inven.tory's mysterious departure last winter, but as of this week it's got a brand new tenant. Bearded Swedish designer Johan Lindeberg , whose resume includes William Rast, J. Lindeberg , and a stint in the '90s running Diesel , has transformed the shop into POP 1 , a temporary home for his seasonless new label BLK DNM .
Lindeberg is obsessed with keeping his new line simple. The perfectly draped t-shirts, staple denim, and tough leather jackets are labeled by numbers, not flowery names; a standout pair of high-waisted jeans, for example, is just called "Jean 6." The store is stark but not pretentious,...
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